http://behemothagency.com Behemoth Agency Mon, 23 Apr 2012 13:16:44 +0000 http://behemothagency.com en http://behemothagency.com/Love-Goat-BMX-Products http://behemothagency.com/following/behemothagency.com/Love-Goat-BMX-Products Mon, 23 Apr 2012 13:16:44 +0000 Behemoth Agency 137412 Project: Love Goat BMX Products Client: Love Goat Product Design <img src="http://payload.cargocollective.com/1/0/13011/137412/lovegod_2.jpg" width="670" height="330" width_o="670" height_o="330" src_o="http://payload.cargocollective.com/1/0/13011/137412/lovegod_2_o.jpg" data-mid="3955793" border="0" align="left"/> Before the X-Games brought large amounts of money and technology into freestyle BMX, there was a company called Love Goat. Love Goat was the preferred brand of many professional riders, including Ryan Nyquist, Mike Escamilla, Troy McMurray, Brian Castillo, Shoe-G, Edgar Plascencia, and Sean McKinney, many of whom used Love Goat products in lieu of the products that their sponsors produced. http://behemothagency.com/ABC-Full-Episode-Player http://behemothagency.com/following/behemothagency.com/ABC-Full-Episode-Player Mon, 23 Apr 2012 13:15:37 +0000 Behemoth Agency 137462 Client: ABC Full Episode Player Project: NationofWhyNot.com Art Direction, Animation, Edit One of the most rewarding things about working as a creative in advertising is working with new/unusual/challenging media buys, and this project came through in spades. How could we collect email addresses, deliver a brand message, and encourage interactivity all at the same time during what essentially amounted to a commercial break where viewers of ABC television shows just want to skip the ad and get back to their show? Our answer was serialized ad breaks, and metrics suggested that we were successful. http://behemothagency.com/I-Collect-Casts http://behemothagency.com/following/behemothagency.com/I-Collect-Casts Mon, 23 Apr 2012 13:15:35 +0000 Behemoth Agency 449583 Project: icollectcasts.com Client: Toyota Art Direction <img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0001_Layer 4.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0001_Layer 4_o.jpg" data-mid="3925542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0003_Layer 2.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0003_Layer 2_o.jpg" data-mid="3925540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0002_Layer 3.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0002_Layer 3_o.jpg" data-mid="3925541" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0000_Layer 5.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0000_Layer 5_o.jpg" data-mid="3925544" border="0" align="left"/> Developed an integrated campaign with Shepard Fairey (OBEY Giant, Studio Number One) that included print, on-site graphics, wild postings, a contest, and a website. >Launch Site http://behemothagency.com/Sony-PSP-Portal http://behemothagency.com/following/behemothagency.com/Sony-PSP-Portal Mon, 23 Apr 2012 13:15:33 +0000 Behemoth Agency 137392 Project: PSP Portal Client: Sony Computer Entertainment America Interaction Design, Prototyping, Focus Group Testing/Research <img src="http://payload.cargocollective.com/1/0/13011/137392/psp1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/13011/137392/psp1_o.jpg" data-mid="3219888" border="0" align="left"/> Sony's PlayStation Portable (PSP) is a do-it-all device, bringing console-quality gameplay, mp3 playback, movie playback, and wireless connectivity to a sleek handheld device, an instant must-have for the gamer, the portable media consumer, and those consumed with gadget-lust. I provided subject matter expertise and participated and documented information and interaction design exercises based on research including prototyping and focus group testing--visual design was handled by another agency. http://behemothagency.com/FJ-Cruiser-Amped-3 http://behemothagency.com/following/behemothagency.com/FJ-Cruiser-Amped-3 Mon, 23 Apr 2012 13:15:27 +0000 Behemoth Agency 137423 Project: Amped 3 FJ Cruiser Challenge - 2005 Client: Toyota Media: XBox 360 Game Concept, Art Direction Understanding console videogaming to be a burgeoning opportunity to get Toyota in the living rooms of a growing market, we sought to place various Toyota vehicles in many different game titlles, including NBA 06/NBA Live06 as well as SSX4 and Amped 3. We worked closely with the developers of Amped 3 to integrate Toyota’s rugged new FJ Cruiser into the storyline of the game, integrating Toyota’s “moving forward” branding, as well as just plain getting some beautiful digital sheetmetal in there. The integration fit so well that Toyota was the only non-snowboarding-endemic sponsor in the game. <img src="http://payload.cargocollective.com/1/0/13011/137423/amped_01.jpeg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/13011/137423/amped_01_o.jpeg" data-mid="3219894" border="0" align="left"/> http://behemothagency.com/Nation-of-Why-Not http://behemothagency.com/following/behemothagency.com/Nation-of-Why-Not Mon, 23 Apr 2012 13:15:21 +0000 Behemoth Agency 357772 Client: Royal Caribbean Cruise Lines Project: NationofWhyNot.com Art Direction, Animation, Edit <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.11.38 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.11.38 PM_o.png" data-mid="3925942" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.32 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.32 PM_o.png" data-mid="3925935" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.43 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.43 PM_o.png" data-mid="3925933" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.04 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.04 PM_o.png" data-mid="3925940" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.21 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.21 PM_o.png" data-mid="3925938" border="0" align="left"/> Launching a new brand campaign involves launching a new brand experience site, naturally. Since research revealed that a large number of cruisers and potential cruisers rely on word-of-mouth and peer testimonials, we provided a robust engine for people to share their experiences aboard Royal Caribbean cruises as well as a brand experience site that introduced The Nation of Why Not in a grand fashion. http://behemothagency.com/AmEx-Small-Business-Saturday http://behemothagency.com/following/behemothagency.com/AmEx-Small-Business-Saturday Fri, 13 Jan 2012 17:46:59 +0000 Behemoth Agency 2600737 Project: Small Business Saturday Client: American Express Art Direction <img src="http://payload15.cargocollective.com/1/0/13011/2600737/Untitled-2.jpg" width="670" height="511" width_o="670" height_o="511" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/Untitled-2_o.jpg" data-mid="13287529" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21__MerchantTab_simple.jpg" width="670" height="960" width_o="1080" height_o="1548" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21__MerchantTab_simple_o.jpg" data-mid="13148498" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_marketing2.jpg" width="670" height="739" width_o="1080" height_o="1192" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_marketing2_o.jpg" data-mid="13149002" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_facebook.jpg" width="670" height="992" width_o="1080" height_o="1600" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_facebook_o.jpg" data-mid="13149366" border="0" align="left"/> Facebook Studio 2012 Awards Blue Award Winner Clio Awards 2012 Facebook Integrated Media Gold Award Interactive Campaign Gold Award Integrated Campaign Silver Award 2012 PMA Reggie Awards Super REGGIE Best Cause, Green, or Social Responsibility Marketing Campaign Best Social Media Campaign Best Retailer-Specific Campaign New York Festivals 2012 World's Best Idea - Integrated Campaign —— Provided Art Direction for American Express' 2nd Annual Small Business Saturday campaign, a massive effort by the financial services behemoth to help support local businesses kickstart their holiday sales season, the start of which is usually dominated by Black Friday and massive corporate retailers. For small business owners, Amex provided a comprehensive set of promotional materials, including $100 in free Facebook Ads, downloadable POP displays, as well as customized, streamlined processes to help business create Facebook business pages, YouTube videos, Twitter accounts, and customized Foursquare/Facebook checkin rewards. For consumers, Amex handed out $25 to spend at small businesses on that day as well as provided a Facebook application to help them figure out where they could participate. I provided Art Direction on the main touchpoints for the program, the Facebook experience where merchants customized and downloaded their marketing materials, and where consumers signed up for their free money and found out where to spend it, and the mobile app experience. The program was by and large a huge success with over 1.5 million facebook likes, a high degree of both merchant and consumer participation, massive amounts of press coverage, and participation by (and a tweet from) President Obama. From the awards submission case study: Campaign Performance Small Business Saturday supporters made this goal a reality in just its second year. We gathered massive support: the Small Business Saturday Facebook community doubled to over 2.7 million fans from its record setting year one fan count. And over 500,000 small business owners leveraged the powerful promotional tools we provided online and off to advocate for their business and spread the word about the big day We dominated the conversation: • three times on November 26, #SmallBusinessSaturday became a national organic trending topic on Twitter • the holiday generated over 1.5 billion earned press impressions • it measured a 350% increase in social buzz from 2010 • public awareness nearly doubled to 65% from 37% in 2010 http://behemothagency.com/AmEx-Online-Protections http://behemothagency.com/following/behemothagency.com/AmEx-Online-Protections Thu, 12 Jan 2012 15:25:56 +0000 Behemoth Agency 1692489 Project: Online Protections Client: American Express Concept, Art Direction <img src="http://payload.cargocollective.com/1/0/13011/1692489/amexshop.jpg" width="670" height="638" width_o="670" height_o="638" src_o="http://payload.cargocollective.com/1/0/13011/1692489/amexshop_o.jpg" data-mid="13335246" border="0" align="left"/> Worked on a campaign to generate awareness for American Express' comprehensive suite of protections afforded when you use your American Express card to make purchases online. The campaign (including landing pages and banner ads) had 4x the click through rates of other recent high-performing Amex campaigns and was 2.5x more likely to acquire new Amex cardmembers. Landing Page: http://shopprotected.americanexpress.com/ http://behemothagency.com/Phinizy-Phebe-Kickstarter http://behemothagency.com/following/behemothagency.com/Phinizy-Phebe-Kickstarter Wed, 06 Jul 2011 20:53:49 +0000 Behemoth Agency 1691243 Project: Phin & Phebes Kickstarter.com Video Client: Phinizy & Phebe Ice Cream Direction, Design, Animation, Edit Phinizy and Phebe Handmade Ice Cream is a plucky two-person ice cream company based in Brooklyn NY that is looking to expand their business by launching a kickstarter.com fund raising effort. Startups of this nature (indeed, startups raising money via kickstarter) rarely have a large marketing budget, but these two gals with a background in design and technology had a well-thought-out brand that reflected the nature of their fun, handmade nature, which we used to produce this fundraising/brand video that adhered to these brand ideals. <img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.50 AM.png" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.50 AM_o.png" data-mid="8414917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.22 AM.png" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.22 AM_o.png" data-mid="8414918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.54.13 AM.png" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.54.13 AM_o.png" data-mid="8414920" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.53.46 AM.png" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.53.46 AM_o.png" data-mid="8414955" border="0" align="left"/> http://behemothagency.com/Yaris-Media http://behemothagency.com/following/behemothagency.com/Yaris-Media Thu, 04 Nov 2010 15:03:46 +0000 Behemoth Agency 755496 Project: Yaris iMedia Campaign Client: Toyota Concept, Art Direction For the launch of Toyota’s new youth-oriented Yaris, we concepted specific media to progressively introduce the new nameplate, introduce specific product attributes, and then provide immersive brand experiences in the gaming, entertainment, and music market segments. As we rolled out the campaign, interaction became progressively more immersive, including several in-banner games, which you can enjoy below. >view Drums >view Shell Game >view Unveil >view Pigfight