http://behemothagency.com Behemoth Agency Wed, 08 May 2013 15:21:39 +0000 http://behemothagency.com en http://behemothagency.com/Untitled-project http://behemothagency.com/following/behemothagency.com/Untitled-project Wed, 08 May 2013 15:21:39 +0000 Behemoth Agency 5486376 <img src="http://payload159.cargocollective.com/1/0/13011/5486376/LargeProductStudio_o.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload159.cargocollective.com/1/0/13011/5486376/LargeProductStudio_o_o.jpg" data-mid="30062227" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/13011/5486376/yimmyyayo999_0000_Layer 4.jpg" width="670" height="472" width_o="670" height_o="472" src_o="http://payload159.cargocollective.com/1/0/13011/5486376/yimmyyayo999_0000_Layer 4_o.jpg" data-mid="30062224" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/13011/5486376/MIZ0690_7.0_vehiclerange_selector_refine.jpg" width="670" height="398" width_o="670" height_o="398" src_o="http://payload159.cargocollective.com/1/0/13011/5486376/MIZ0690_7.0_vehiclerange_selector_refine_o.jpg" data-mid="30062225" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/13011/5486376/RAV4_experience_0001.jpeg" width="604" height="360" width_o="604" height_o="360" src_o="http://payload159.cargocollective.com/1/0/13011/5486376/RAV4_experience_0001_o.jpeg" data-mid="30062226" border="0" align="left"/> http://behemothagency.com/Love-Goat-BMX-Products http://behemothagency.com/following/behemothagency.com/Love-Goat-BMX-Products Tue, 09 Apr 2013 00:02:58 +0000 Behemoth Agency 137412 Project: Love Goat BMX Products Client: Love Goat Product Design <img src="http://payload.cargocollective.com/1/0/13011/137412/lovegod_2.jpg" width="670" height="330" width_o="670" height_o="330" src_o="http://payload.cargocollective.com/1/0/13011/137412/lovegod_2_o.jpg" data-mid="3955793" border="0" align="left"/> Before the X-Games brought large amounts of money and technology into freestyle BMX, there was a company called Love Goat. Love Goat was the preferred brand of many professional riders, including Ryan Nyquist, Mike Escamilla, Troy McMurray, Brian Castillo, Shoe-G, Edgar Plascencia, and Sean McKinney, many of whom used Love Goat products in lieu of the products that their sponsors produced. Project: Love Goat BMX Products Client: Love Goat Product Design Before the X-Games brought large amounts of money and technology into freestyle BMX, there was... http://behemothagency.com/ABC-Full-Episode-Player http://behemothagency.com/following/behemothagency.com/ABC-Full-Episode-Player Tue, 09 Apr 2013 00:02:35 +0000 Behemoth Agency 137462 Client: ABC Full Episode Player Project: NationofWhyNot.com Art Direction, Animation, Edit One of the most rewarding things about working as a creative in advertising is working with new/unusual/challenging media buys, and this project came through in spades. How could we collect email addresses, deliver a brand message, and encourage interactivity all at the same time during what essentially amounted to a commercial break where viewers of ABC television shows just want to skip the ad and get back to their show? Our answer was serialized ad breaks, and metrics suggested that we were successful. Client: ABC Full Episode Player Project: NationofWhyNot.com Art Direction, Animation, Edit One of the most rewarding things about working as a creative in... http://behemothagency.com/35-more-_____able http://behemothagency.com/following/behemothagency.com/35-more-_____able Tue, 09 Apr 2013 00:02:16 +0000 Behemoth Agency 357767 Project: 35% More ___________ Client: Trident White Art Direction, Concept <img src="http://payload.cargocollective.com/1/0/13011/357767/trident_sm.jpg" width="670" height="451" width_o="670" height_o="451" src_o="http://payload.cargocollective.com/1/0/13011/357767/trident_sm_o.jpg" data-mid="3923242" border="0" align="left"/> Trident White--when chewed 2 pieces at a time, 4x daily--makes your teeth 35% whiter than if you were to just eat blueberries and drink coffee 4x daily. This factoid in itself may not be the most interesting insight to work with, so we translated that 35% into "what-can-it-do-for-me" speak. Project: 35% More ___________ Client: Trident White Art Direction, Concept Trident White--when chewed 2 pieces at a time, 4x daily--makes your teeth 35% whiter... http://behemothagency.com/Yaris-e3-Display-Vehicle http://behemothagency.com/following/behemothagency.com/Yaris-e3-Display-Vehicle Tue, 09 Apr 2013 00:02:15 +0000 Behemoth Agency 136657 Project: UGO Custom Yaris Client: Toyota Art Direction <img src="http://payload.cargocollective.com/1/0/13011/136657/e3yaris_0000_Layer 4.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/13011/136657/e3yaris_0000_Layer 4_o.jpg" data-mid="3925308" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/136657/e3yaris_0002_Layer 2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/13011/136657/e3yaris_0002_Layer 2_o.jpg" data-mid="3925306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/136657/e3yaris_0001_Layer 3.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/13011/136657/e3yaris_0001_Layer 3_o.jpg" data-mid="3925307" border="0" align="left"/> In order to get the e3 videogame convention attendees interacting with the Yaris, we lured them in with custom wheels and graphics featuring the cheeky characters in the Yaris print campaign, and two xbox 360s and 3 LCD panels to get them playing inside the car and around the car. Project: UGO Custom Yaris Client: Toyota Art Direction In order to get the e3 videogame convention attendees interacting with the Yaris, we lured them in with... http://behemothagency.com/I-Collect-Casts http://behemothagency.com/following/behemothagency.com/I-Collect-Casts Tue, 09 Apr 2013 00:02:09 +0000 Behemoth Agency 449583 Project: icollectcasts.com Client: Toyota Art Direction <img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0001_Layer 4.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0001_Layer 4_o.jpg" data-mid="3925542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0003_Layer 2.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0003_Layer 2_o.jpg" data-mid="3925540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0002_Layer 3.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0002_Layer 3_o.jpg" data-mid="3925541" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0000_Layer 5.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0000_Layer 5_o.jpg" data-mid="3925544" border="0" align="left"/> Developed an integrated campaign with Shepard Fairey (OBEY Giant, Studio Number One) that included print, on-site graphics, wild postings, a contest, and a website. >Launch Site Project: icollectcasts.com Client: Toyota Art Direction Developed an integrated campaign with Shepard Fairey (OBEY Giant, Studio Number One) that included... http://behemothagency.com/Sony-PSP-Portal http://behemothagency.com/following/behemothagency.com/Sony-PSP-Portal Tue, 09 Apr 2013 00:02:08 +0000 Behemoth Agency 137392 Project: PSP Portal Client: Sony Computer Entertainment America Interaction Design, Prototyping, Focus Group Testing/Research <img src="http://payload.cargocollective.com/1/0/13011/137392/psp1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/13011/137392/psp1_o.jpg" data-mid="3219888" border="0" align="left"/> Sony's PlayStation Portable (PSP) is a do-it-all device, bringing console-quality gameplay, mp3 playback, movie playback, and wireless connectivity to a sleek handheld device, an instant must-have for the gamer, the portable media consumer, and those consumed with gadget-lust. I provided subject matter expertise and participated and documented information and interaction design exercises based on research including prototyping and focus group testing--visual design was handled by another agency. Project: PSP Portal Client: Sony Computer Entertainment America Interaction Design, Prototyping, Focus Group Testing/Research Sony's PlayStation Portable (PSP)... http://behemothagency.com/FJ-Cruiser-Amped-3 http://behemothagency.com/following/behemothagency.com/FJ-Cruiser-Amped-3 Mon, 23 Apr 2012 08:15:27 +0000 Behemoth Agency 137423 Project: Amped 3 FJ Cruiser Challenge - 2005 Client: Toyota Media: XBox 360 Game Concept, Art Direction Understanding console videogaming to be a burgeoning opportunity to get Toyota in the living rooms of a growing market, we sought to place various Toyota vehicles in many different game titlles, including NBA 06/NBA Live06 as well as SSX4 and Amped 3. We worked closely with the developers of Amped 3 to integrate Toyota’s rugged new FJ Cruiser into the storyline of the game, integrating Toyota’s “moving forward” branding, as well as just plain getting some beautiful digital sheetmetal in there. The integration fit so well that Toyota was the only non-snowboarding-endemic sponsor in the game. <img src="http://payload.cargocollective.com/1/0/13011/137423/amped_01.jpeg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/13011/137423/amped_01_o.jpeg" data-mid="3219894" border="0" align="left"/> Project: Amped 3 FJ Cruiser Challenge - 2005 Client: Toyota Media: XBox 360 Game Concept, Art Direction Understanding console videogaming to be a burgeoning... http://behemothagency.com/Nation-of-Why-Not http://behemothagency.com/following/behemothagency.com/Nation-of-Why-Not Mon, 23 Apr 2012 08:15:21 +0000 Behemoth Agency 357772 Client: Royal Caribbean Cruise Lines Project: NationofWhyNot.com Art Direction, Animation, Edit <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.11.38 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.11.38 PM_o.png" data-mid="3925942" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.32 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.32 PM_o.png" data-mid="3925935" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.43 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.43 PM_o.png" data-mid="3925933" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.04 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.04 PM_o.png" data-mid="3925940" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.21 PM.png" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.21 PM_o.png" data-mid="3925938" border="0" align="left"/> Launching a new brand campaign involves launching a new brand experience site, naturally. Since research revealed that a large number of cruisers and potential cruisers rely on word-of-mouth and peer testimonials, we provided a robust engine for people to share their experiences aboard Royal Caribbean cruises as well as a brand experience site that introduced The Nation of Why Not in a grand fashion. Client: Royal Caribbean Cruise Lines Project: NationofWhyNot.com Art Direction, Animation, Edit Launching a new brand campaign involves launching a new brand... http://behemothagency.com/AmEx-Small-Business-Saturday http://behemothagency.com/following/behemothagency.com/AmEx-Small-Business-Saturday Fri, 13 Jan 2012 11:46:59 +0000 Behemoth Agency 2600737 Project: Small Business Saturday Client: American Express Art Direction <img src="http://payload15.cargocollective.com/1/0/13011/2600737/LargeProductStudio.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/LargeProductStudio_o.jpg" data-mid="18709661" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21__MerchantTab_simple.jpg" width="670" height="960" width_o="1080" height_o="1548" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21__MerchantTab_simple_o.jpg" data-mid="13148498" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_marketing2.jpg" width="670" height="739" width_o="1080" height_o="1192" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_marketing2_o.jpg" data-mid="13149002" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_facebook.jpg" width="670" height="992" width_o="1080" height_o="1600" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_facebook_o.jpg" data-mid="13149366" border="0" align="left"/> Provided Art Direction for American Express' 2nd Annual Small Business Saturday campaign, a massive effort by the financial services behemoth to help support local businesses kickstart their holiday sales season, the start of which is usually dominated by Black Friday and massive corporate retailers. For small business owners, Amex provided a comprehensive set of promotional materials, including $100 in free Facebook Ads, downloadable POP displays, as well as customized, streamlined processes to help business create Facebook business pages, YouTube videos, Twitter accounts, and customized Foursquare/Facebook checkin rewards. For consumers, Amex handed out $25 to spend at small businesses on that day as well as provided a Facebook application to help them figure out where they could participate. I provided Art Direction on the main touchpoints for the program, the Facebook experience where merchants customized and downloaded their marketing materials, and where consumers signed up for their free money and found out where to spend it, and the mobile app experience. The program was by and large a huge success with over 1.5 million facebook likes, a high degree of both merchant and consumer participation, massive amounts of press coverage, and participation by (and a tweet from) President Obama. From the awards submission case study: Campaign Performance Small Business Saturday supporters made this goal a reality in just its second year. We gathered massive support: the Small Business Saturday Facebook community doubled to over 2.7 million fans from its record setting year one fan count. And over 500,000 small business owners leveraged the powerful promotional tools we provided online and off to advocate for their business and spread the word about the big day We dominated the conversation: • three times on November 26, #SmallBusinessSaturday became a national organic trending topic on Twitter • the holiday generated over 1.5 billion earned press impressions • it measured a 350% increase in social buzz from 2010 • public awareness nearly doubled to 65% from 37% in 2010 Cannes Lions 2012 -Direct, Financial Product & Service: Grand Prix -Promo and Activation, Financial Product & Service: Grand Prix -Direct, Best Integrated Campaign Led by Direct Marketing: Silver -Promo & Activation, Best use of Social Media in a Promotional Campaign: Silver: -PR, Financial Services: Bronze -Best Digitally Led Integrated Campaign: Cyber Gold -Other Interactive Digital Solutions: Cyber Silver -Viral Marketing: Cyber Silver -Titanium and Integrated: Silver Clio Awards 2012 -Facebook Integrated Media Gold Award -Interactive Campaign Gold Award -Integrated Campaign Silver Award 2012 One Show -Gold Pencil: Brand Transformation 2012 PMA Reggie Awards -Super REGGIE -Best Cause, Green, or Social Responsibility Marketing Campaign -Best Social Media Campaign -Best Retailer-Specific Campaign New York Festivals 2012 -World's Best Idea - Integrated Campaign Facebook Studio 2012 Awards -Blue Award Winner Project: Small Business Saturday Client: American Express Art Direction Provided Art Direction for American Express' 2nd Annual Small Business Saturday...