During an extensive rebrand and repositioning of Cazadores Tequila from a faceless, punches-above-its-weight mid-tier tequila to a place closer to the proverbial top-shelves of liquor resellers, I spearheaded the creative explorations and production of the Cazadores website redesign at Proxicom, working in conjunction with the creative agency of record, David and Goliath. Exhaustive product and corporate information was coupled with engaging interactive content such as downloadable videos and drink recipes served up to great comedic effect by the Cazadores girls.