Back to the Future… of Finance:
A retrofuturist tale.
Siren Markets were in the… 😑 market for a website redesign—something that would help them stand out in the crowded neon-color-and-dark-blue/teal crypto space. I was the design lead on a globally distributed team of freelancers that helped them do just that.
I led the team through an efficient two rounds of creative concepts, rolled up my sleeves and contributed some design explorations and presented to the client—the resulting retrofuturist aesthetic was the agency favorite and the “least safe”, but strong creative and rationale will always win.