For the launch of Toyota’s new youth-oriented Yaris, we concepted specific media to progressively introduce the new nameplate, introduce specific product attributes, and then provide immersive brand experiences in the gaming, entertainment, and music market segments. As we rolled out the campaign, interaction became progressively more immersive, including several in-banner games—including the first in-banner multiplayer game (and Adobe Flash Site of the Day), Yaris vs. Yaris. The campaign went on to become the People's Voice Winner in Rich Media Campaigns in the 2006 Webby Awards.